BASSKÖSTER is a Berlin-based creative studio
We’re a small team with a wide network of collaborators, united by a love for bold, culture-driven work. Our practice spans both digital and physical worlds, blending visual storytelling with authentic nightlife culture, fashion, design, music, and contemporary art - always grounded in a deep respect for authenticity, community, subculture and the power of visual language.
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JÄGERMEISTER
2025
Design, production & promotional content for the Jägermeister Ultimate Festival Jackets.
This project brought Jägermeister’s festival spirit to life through two bespoke “Ultimate Festival Jackets,” crafted from upcycled military and camping gear. Designed with both style and function in mind, the jackets feature an abundance of pockets for carrying Jägermeister and technical details tailored to the needs of ravers and festival-goers. Rooted in sustainability and subcultural aesthetics, they embody the brand’s deep connection to nightlife.
JÄGERMEISTER
2025
Promotional content for the launch of Jägermeister Orange.
This campaign reimagines the brand with a fresh, vibrant perspective: fruity, playful, and crafted to connect with a new generation of drinkers, yet still grounded in Jägermeister’s heritage and its deep ties to nightlife culture.
BASSKÔSTER x PRÍNCIPE DISCOS
2023 - 2025
Documentary and cultural initiative developed with Lisbon-based record label and collective Príncipe Discos, focused on establishing a physical community space in the heart of the city.
This process culminated in the opening of Casa Príncipe on May 3, 2025. The film we produced stands as a testament to the label’s vision, its ongoing cultural work, and the unique sound its artists have pioneered, known as Batida.
JÄGERMEISTER
2025
Digital campaign reimagining Jägermeister’s legendary ingredients as twelve AI-powered avatars: The Botanicals.
Each character embodied a Jungian archetype, astrological sign, and subcultural aesthetic, complete with playlists, cocktails, and visual worlds drawn from nightlife, fashion, and contemporary art.
The result extended Jägermeister’s identity into bold new territory, engaging a younger, culturally plugged-in audience through experimentation, play, and narrative.
JÄGERMEISTER
2024
Promotional assets for Jägermeister’s limited-edition collaboration with Pantone, celebrating the brand’s new signature colours: Herbal Green and Culture Orange.
The campaign combined fashion-forward bottle styling with sensory abstraction—macro photography, ASMR-inspired sound, and vivid paint textures—to give Jägermeister’s core identity a bold new visual language.
PERSONAL PROJECT
2024
SheSpace Tbilisi is a documentary film and community activation project by BassKöster & Mariana Berezovska, in collaboration with Tbilisi-based collectives Traphouse and Diaci. The project highlights the work of women carving out much-needed spaces for freedom and expression within the music and nightlife industries in Georgia's capital city.
VARIOUS PROJECTS
& APPLICATIONS
2022 - Present
Selected Generative AI visuals using various tools.
FLACONI
2022 - 2023
Between 2021 and 2023, we developed and produced engaging social media content for the beauty e-commerce brand flaconi. The work focused on Instagram and TikTok, where we created product-driven Reels to support launches and campaigns, as well as employee-led TikTok content that gave the brand a more personal, behind-the-scenes feel. Through this approach, she helped strengthen flaconi’s digital identity and increase audience engagement across platforms.
PERSONAL PROJECT
2022
Together with Pastor Braune Haus we worked with around 15 teenagers and young adults for performances for the National Special Olympics of 2022 & 2023 in Berlin.
JÄGERMEISTER & TRESOR
2022
Creative direction and production for the Save the Night x Tresor Future Fund campaign
MOVE.UNLTD
2019 - 2023
A personal initiative celebrating the role of dance and performance within nightlife and club culture, spanning voguing, crumping, butoh, and beyond. The project brought together workshops, classes, panel talks, performances, and club nights, creating space for movement-based expression, exchange, and community.
NIKE
2019
In 2019 we produced the seeding event for NIKE AF1 Shadow trainer launch in Berlin.
NO SHADE
2016 - 2019
Co-founders of a mentoring program and party series championing female, non-binary and trans DJs.
MUSIC VIDEOS
2016 - 2019
CONTACT
If you are interested to work with us, we would love to hear from you.
Info@basskoster.com
@bass_koster
BASSKÖSTER is a Berlin-based creative studio by Shaun Bass & Carmel Köster.
We’re a small team with a wide network of collaborators, united by a love for bold, culture-driven work.
Our practice spans both digital and physical worlds, blending visual storytelling with authentic nightlife
culture, fashion, design, music, and contemporary art - always grounded in a deep respect for
authenticity, community, subculture and the power of visual language.
If you're interested to work with us, we would love to hear from you.
Info@basskoster.com @bass_koster
Our clients: